Mono Selfstorage
Branding
This project focused on creating the identity for a self storage brand, from naming to visual system. The name Mono comes from a Portuguese word used to describe objects we no longer use daily but keep because of their emotional value. The tagline “Unload your home” reinforces the idea of freeing up space without discarding what matters.
Visually, a rounded and friendly typeface was chosen to soften the impact of the name and move away from a cold or purely functional approach. The visual language reflects the idea that not all “monos” are negative — many of them represent memories from a happy past that simply need a new place.
