WOND Group
Branding
This project focused on creating the visual identity for WOND (Work On Demand), a group of companies operating in different business areas. The main goal was to develop a strong and flexible parent brand that could work consistently across its two sub-brands: WOND Consulting, focused on digital management consulting, and WOND Real Estate, focused on real estate management consulting.
The challenge was to design a unified visual system that would ensure coherence at group level, while still allowing each brand to have its own subtle differentiation. The result is a modular and adaptable identity that reinforces the connection between the brands while giving each one its own space and personality.
